"Art is making something out of nothing and selling it."
A guy once purchased a Ferrari California and then complained that his six kids couldn't fit in the back seat. A lady once purchased a pair of 6 inch heeled Louboutin Lady Peep pumps and then complained about not being able to run in them. Another guy was purchased a Tokyoflash watch and complained about not being able to tell time on it. There are quite a few instances in life where form trumps function. Tokyoflash Japan has embraced this doctrine. Technically speaking, Tokyoflash makes watches. But in reality, Tokyoflash makes statements (very profound statements).
Whether the statement is geeky, playful, outgoing or convivial. The message is always heard...
Although, it may require an advanced degree in engineering in order to read the time on these timepieces, that isn't the point. Tokyoflash manufacture experiences far more than they do wristwatches. They'd like you to change the way you think about time.
Mo'Betta & Oz a.k.a. The Sophistiques