Hair Me Roar

"You should be women, and yet your beards forbid me to interpret that you are so"
Shakespeare's Macbeth

The defining symbol of dominant apex predator male aggression. The emblem of a testosterone filled force of human nature. The beard, a group of hairs which grow from the cheeks and chin, has always represented unadulterated manhood (whether we consciously realize this or not). That being said, the rough unkempt beard IS currently in vogue. Tastes are constantly changing but for the moment the clean cut Jame Bond-esque look is seemingly very passe in favor of the Brett Keisel-esque look. (This inspires a snarl...GGGGGRRRRrrrrrrrr!!!)







The primal exuberance that facial hair allows, has swept over all true Sophistiques everywhere. It permits for a fresh reinvention to those who have shunned the grizzly bear-esque look in the past. Growing a beard has many benefits, for example, one's "toughness factor" automatically jumps 2 points simply by growing one.

Oz

Mo (Mo'Betta) & Oz (Young Euro) a.k.a. The Sophistiques

Open Your World

"Poppa been smooth since days of Underroos"
Notorious B.I.G.

Viral is as viral does. Heineken has always held strong brand recognition across all social groups (...a very difficult task to pull off). The iconic green bottle is equally as common place in a crowd of bankers, lawyers and doctors as it is in a crowd of rock stars, rappers and athletes. With Heineken's new viral ad campaign "The Entrance" they've created a hero that effortlessly embodies the persona of the iconic green bottle. He's cool, has perfect timing, doesn't know the meaning of the word pressure and of course, he gets all the beautiful girls...(Would you expect any less?)





He has the kind of personality that just "clicks". He speaks multiple languages, has a taste for adventure and wicked jump shot. He's a fighter and a lover. And like any man of the world, he has incredible friends.













The Sophistique Club seems to have found a new member to join the likes of The Most Interesting Man in the World, Mr. Opulence and the Old Spice Guy... (Life is good... very good)

"...He moves likes a leopard in the summer's breeze"

Oz

Mo (Mo'Betta) & Oz (Young Euro) a.k.a. The Sophistiques