"If you look good and dress well, you don't need a purpose in life."
During a recent stroll through a New York City department store, a pair of sneakers designed by Versace caught my eye. I thought to myself, "I remember when Verace was as in demand as Louboutin currently is...". I paused and then released a sigh for the years passed and the sweet memories that accompanied them. When the question was posed to me, "Can Versace ever return to such heights?" I regrettably responded "I don't think so"...boy, was I ever wrong.
Never under estimate a room of driven and passionate marketers...VERSACE IS BACK!!! It's a seemingly simple equation. Input #1, co-brand with the hot retailer of the moment. In this case, it's H&M. Input #2, produce a low cost by highly limited offering. Input #3, have an of-the-moment big time celeb sport a few of the pieces in advance of their release. In this case, it's Kanye West. Output, you've just created what we call a "buzz". That buzz will only get louder until November 19th at an H&M near you. (Be there or be square...)
Can you say "I wear my sunglasses at night"...Miami Vice Vogue.
Mo'Betta & Oz a.k.a. The Sophistiques